About us

Founded by true motorsport enthusiasts, Formula 1 Lovers was born from a passion for speed, precision, and the unparalleled emotion that only Formula 1 can deliver. We are more than a brand — we are a global community united by adrenaline, heritage, and the relentless pursuit of excellence.

At Formula 1 Lovers, we create and curate premium apparel and lifestyle products inspired by the world’s greatest drivers, legendary teams, and the iconic culture surrounding Formula 1. From caps and t-shirts to jackets, accessories, and collectibles, each piece is designed to reflect the spirit of racing: bold, fearless, and uncompromising.

Our mission is to bring fans closer to the sport they love by offering products that combine authentic design, comfort, and attitude — whether you’re at the track, watching race day at home, or expressing your passion in everyday life.

We believe Formula 1 is not just a sport, but a lifestyle. A symbol of ambition, technology, and global culture. That’s why every item we offer is crafted to resonate with fans who live and breathe racing, speed, and victory.

With an international vision and an unshakable love for motorsport, Formula 1 Lovers stands for passion, performance, and identity — made for those who never miss a lap, a podium, or a moment of history.

Formula 1 is not watched. It’s lived.